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Latino Film Institute
Date
January 2025 - August 2026
Role
Communications Coordinator
● Managed 13 social media accounts across Instagram, TikTok, Facebook, Threads, and YouTube, generating 18M+ views and 40K+ follower growth
● Produced 400+ pieces of bilingual (English/Spanish) content, nearly doubling annual output, tailored to Latino and multicultural audiences across social and digital channels
● Spearheaded social media, email marketing, and creative asset development for two editions of the Los Angeles Latino International Film Festival (LALIFF), driving awareness and engagement for the organization’s flagship film festival
● Leveraged social and email analytics to optimize campaigns, achieving approximately 35% email open rates; supervised and mentored 2 interns in graphic design, video editing, and social media management
